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This book provides a broadly managerial perspective on key trends that affect business decision-making in Central and Eastern Europe twenty years after the beginning of the region's transition to market economy. Reflecting different viewpoints, including economic, social, and political approaches, the essays helps managers of the region to understand better both regional and the global forces influencing their businesses – as well as to bring to their attention relevant cutting-edge approaches to business thinking and decision-making.

Table of Contents

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  1. Cover
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  1. Title Page, Copyright Page, Dedication
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  1. Contents
  2. pp. vii-x
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  1. Foreword
  2. George Soros
  3. pp. xi-xii
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  1. Introduction: Managers, Entrepreneurs, and Leaders in the Ever More Complex CEE Environment
  2. Mel Horwitch and Maciej Kisilowski
  3. pp. 1-12
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  1. I. Key Business Trends in Central and Eastern Europe
  1. Chapter 1.1. Preview: CEE Business Environment through the Eyes of a Western Manager
  2. Stuart Durrant
  3. pp. 15-22
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  1. Chapter 1.2. Europe’s Emerging Countries and the Changing Geography of Innovation
  2. György Bőgel
  3. pp. 23-32
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  1. Chapter 1.3. New Ways of Financing CEE Entrepreneurs
  2. Anna Turner
  3. pp. 33-42
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  1. Chapter 1.4. The Double Face of Janus: Or How CEE Entrepreneurs Can Use Intellectual Property Rights Smartly
  2. Caterina Sganga
  3. pp. 43-52
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  1. Chapter 1.5. Time to Fold the Tent: Retail Rivalry in Hungary and its Implication for the Rest of CEE
  2. Charles S. Mayer
  3. pp. 53-64
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  1. Chapter 1.6. Corruption in Central and East Europe: Economics, Politics, and Cultural Values
  2. Yusaf H. Akbar and Vukan Vujic
  3. pp. 65-72
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  1. Chapter 1.7. Corporate Social Responsibility in Economies of Transition: The Role of the State
  2. Peter Hardi
  3. pp. 73-82
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  1. Chapter 1.8. Is There a Way Out? Promoting Integrity in CEE through a Social Enterprise
  2. Noémi Alexa
  3. pp. 83-92
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  1. Chapter 1.9. CEE’s Complex Saga: Authors’ Discussion of Part I
  2. pp. 93-98
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  1. II. Central and Eastern Europe and Global Forces
  1. Chapter 2.1. Preview: Global Forces and CEE Competitiveness
  2. Maria Findrik
  3. pp. 101-110
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  1. Chapter 2.2. The Eurozone Crises and CEE
  2. Paul Marer
  3. pp. 111-120
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  1. Chapter 2.3. The New Silk Road: China and the Emerging Opportunities for CEE
  2. Paul Lacourbe
  3. pp. 121-126
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  1. Chapter 2.4. The European Crises and the United States
  2. John Shattuck
  3. pp. 127-132
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  1. Chapter 2.5. Climate Change and the Post-CarbonEconomy: Innovation through Shale Gas
  2. Michael LaBelle
  3. pp. 133-142
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  1. Chapter 2.6. The Rise of Social Entrepreneurship
  2. Bala Mulloth
  3. pp. 143-150
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  1. Chapter 2.7. A New Generation of Digitally EducatedWorkers
  2. Bernadett Koles
  3. pp. 151-160
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  1. Chapter 2.8. Back to Reality: Global Trends In Business Education
  2. Tibor Vörös
  3. pp. 161-168
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  1. Chapter 2.9. Boarders and Beyond: Authors’ Discussion of Part II
  2. pp. 169-178
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  1. III. Central and Eastern Europe and New Business Thinking
  1. Chapter 3.1. Preview: The Way Forward
  2. Yusaf H. Akbar
  3. pp. 181-186
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  1. Chapter 3.2. Crisis, Renewal, and Leapfrog: Contributions of Contemporary Innovation and Business Strategy in Europe’s Periphery
  2. Mel Horwitch
  3. pp. 187-196
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  1. Chapter 3.3. Redesigning the Bureaucratic Mind: Toward Fact-Based Thinking in Economic Regulation
  2. Maciej Kisilowski
  3. pp. 197-206
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  1. Chapter 3.4. The New Civil Society: Corruption as Discursive Empowerment
  2. Davide Torsello
  3. pp. 207-214
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  1. Chapter 3.5. Breaking with the Leadership Fantasy: Adopting a More Realistic Model of Drive and Motivation
  2. Zoltan Buzady
  3. pp. 215-224
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  1. Chapter 3.6. Attack of the Cyborgs: A Note on the Limits of One “New Way of Thinking”
  2. Jay Fogelman
  3. pp. 225-230
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  1. Chapter 3.7. Rethinking CEE: Authors’ Discussion of Part III
  2. pp. 231-238
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  1. Conclusion: Joining the Twenty-First Century and the Need for Creative Professionalism
  2. Mel Horwitch and Maciej Kisilowski
  3. pp. 239-250
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  1. Editor’s Acknowledgements
  2. Maciej Kisilowski
  3. pp. 251-252
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  1. List of Contributors
  2. pp. 253-258
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  1. Index
  2. pp. 259-262
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  1. Back Cover
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